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Thu, 19 May




Hosted in collaboration with Freuds – the world’s largest B-Corp certified global communications organisation – iTalk XIX takes place in-person surrounded by original creative works from Banksy, Damien Hirst and Dinosaur Feet at Freuds’ London HQ. Limited spaces are available!

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Time & Location

19 May 2022, 18:30 – 21:30 BST

London, 1 Stephen Street, 1 Stephen St, London W1T 1AL, UK

About the Event

Until relatively recently, impact entrepreneurship had rarely been associated within the context of systems-change with a dislocation between profit and purpose – but things are changing at an accelerated rate…

A lasting impact-culture and cause has created the urgency to collaboratively build a supporting business paradigm and ecosystem to address the increasingly complex social and environmental challenges of today.

However, creating innovative pathways to a prosperous, profitable and sustainable future for all requires not only business leadership, but entrepreneurial creativity, revolutioned supply chains and behavioural change largely driven by cause-related communication.

How can we act on this in creative, impactful ways?

Addressing this in-person, Impact 17 + 1 Club are delighted to host iTalk XIX in collaboration with Freuds – the largest B-Corp certified global communications organisation in the world honoured with the 2021 Queen’s Award for Enterprise for Sustainable Development.

We warmly invite you to join us in-person on Thursday 19th May between 18:30-21:30 at art-adorned Freuds in London, W1T.

Attendees will develop insights, foresights and the relationships that will allow them to prosper and navigate the frontiers of impact transformation in a rapidly evolving ecosystem.

iTalk Theme:  Connecting Culture, Cause and Communication to Achieve the Global Goals

Keynote Topic:   The Impact Narrative: Re-Balancing the World through Communication

Hannah Pawlby • Chief Impact Officer, Freuds

Laura Round • Director, Freuds

Creative Circle:  Culture, Society and Industry:

How Businesses are Finding Innovative Pathways to a Sustainable Future

Following this, speakers are invited to share 60-seconds of their impact stories during the ‘iTalk 60seconds’ session: “What does impact mean to you?”.

If you would like to speak during the iTalk 60-seconds session and share your impact vision, stories and actions, please choose to register under the category ‘iTalk 60s Speaker’ and we will confirm.

All attendees – major corporates, brands, investors, impactpreneurs, philanthropists and academia – will then be invited to an evening drinks and open dialogue building bridges and connectivity within the SDG economy.

Please note, that places are very limited so you are encouraged to RSVP at your earliest convenience and a member of the team will confirm your place. Venue details will be further shared upon confirmed registration.


18:30 – 18:55 Registration

18:55 – 19:00  Introduction & Welcoming Remarks

Bo Ji Assistant Dean & Chief Rep for Europe, CKGSB; Co-Founder, Impact 17 + 1 Club

19:00 – 19:30 Keynote: The Impact Narrative

Re-Balancing the World through Communication

Today, with change all around us, and more change desperately needed, people, organisations, businesses and brands face increasingly complex challenges at an accelerated pace. However, while navigating the current climate, many businesses are in fact doubling down on their commitment to the Goals, to stakeholder capitalism and the notion of business as a force for good. During this session, Hannah and Laura underscore the current impact narrative and interactively examine the opportunities for business leadership, entrepreneurial creativity, cause-related communication – and how to act on it in a creative, impactful way.

Hannah PawlbyChief Impact Officer, Freuds

Laura RoundDirector, Freuds


How Businesses are Finding Innovative Pathways to a Sustainable Future

From vision and value to purpose and practice, the war for sustainability now relies not only on business evolution but revolutionising supply chains, prospecting partners and conscientious consumers to drive behavioural change and action on the sustainability agenda. Reviewing the lessons that have been put into practice, this creative panel brings together culture, society and industry to discuss mind-expanding ideas on shaping today for a better tomorrow.

Moderator: Erol GuvenorBoard Member, The Salon

20:15 – 20:45 iTalk 60-Seconds Session

Moderator: Aneel KhanDirector, Research & Project Development, The Salon


Building bridges and relationships in the SDG economy


Keynote Speaker: Hannah Pawlby, Chief Impact Office, Freuds

Hannah is Chief Impact Officer at freuds, overseeing international projects linked to sustainability and development.

Hannah was a prime mover in launching the UN Sustainable Development Goals to the world in a global campaign that reached over three billion people in 2015.

More recently, she has driven the creation of Goals House where she has worked with a number of businesses and Foundations including Reckitt, google, HP, AB InBev, Mission 2020, Gates Foundation, The Rise Fund, Bank of America, Community Jameel, SAP to focus their efforts on delivering against the Goals by 2030. Goals House has shown up at WEF, Cannes Lions, the UN General Assembly in NY, COP and during the pandemic in a virtual hybrid form in London, NYC, Kigali and Abu Dhabi.

Hannah has previously led campaigns on behalf of Jamie Oliver in his fight against childhood obesity and for the Mayor of London promoting the capital across international markets for #londonisopen, the 2018 anniversary of women getting the vote, during Beijing 2008 Olympics and the 2012 London Games. Hannah has worked on partnerships and key moments for Bono’s (RED), Bob Geldof’s Band Aid, the campaign on maternal mortality, UN World Food Programme and UNCCD.

Before joining freuds, Hannah worked in the Labour Government for Rt Hon Charles Clarke MP as his special advisor in DfES and the Home Office. In 2010 she worked for David Miliband on his leadership campaign. She continues to have an interest in politics.

Hannah sits on the European Board of Global Citizen and the University of Southampton.

Keynote Speaker: Laura Round, Director, Freuds

Laura Round is director at the global PR company freuds, where she specialises in sustainability and climate. Laura has been seconded to HRH The Prince of Wales’ Sustainability Markets Initiative since 2020. In 2021, Laura was included in the ESG Foundation’s Top 50 ESG ‘Ones to Watch’.

Prior to joining freuds, Laura was Special Adviser in the Ministry of Defence and the Department for International Development where she advised the Secretary of State on the Department’s policy and communications strategies. In government, she helped put the environment and climate change at the heart of the aid budget. She was also a strong advocate of the role that the private sector can play in sustainable development, including through ESG, corporate social responsibility and purpose-led strategies. Laura hosts the podcast What Were You Thinking?

Co-Host:Metin Guvener, Founding Chairman, The Salon; Co-Founder, Impact 17+1 Club

Metin has evolved throughout his career creating and adding value in accordance with his self-reflective, philosophical, entrepreneurial and philanthropic values. He believes reflection brings realisation, which in turn creates transformation and a powerful resonance within ourselves and our interaction with others. That is, if we have the right tools available to us in our toolbox.

Metin has had an illustrious career integrating value as a founder, co-founder and investor through boutique platforms in financial services, real estate, private equity, hospitality, asset management and thought leadership.

Passionately connecting visions and enabling missions, Metin brings people together to innovate and appreciate heritage and succession.

As becomes evident in time, increased awareness positively correlates to our appreciation of how little it is we “know for certain”. As such, collaboration is necessary to pool our collective perspectives and resources. The Salon is founded on our mutual ability for empowerment based on increasing awareness and broadening horizons through innovative and authentic collaboration.

Carrying this spirit with him, Metin continues to participate as a panel speaker on:

· The Salon | Leadership Circle

· The FT Wealth Summit

· KPMG Family Office Network

· The Horasis Global Community

· Camden Wealth

· Prestel & Partner

Co-Host: Bo JI, Assistant Dean & Chief Rep. for Europe, CKGSB; Co-Founder, Impact 17+1 Club

Bo JI is currently the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB). Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many Fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. After a long corporate life, Bo became a serial entrepreneur and investor, he is also an inspiring TEDx speaker, a China expert and an advocate of EU-China trade. Combining his extensive business experiences and in-depth knowledge, Bo serves as a mentor & advisor to startups and scaleups at incubators, accelerators and co-working spaces around the world. Meanwhile, he is a well sought inspiring speaker at renowned international conferences, forums, TV media and annual corporate meetings


Freuds: Freuds is an agency on a mission. It’s been part of our DNA for 35 years, from Live Aid and Comic Relief to Make Poverty History, Live 8 and the Global Goals. We have constantly striven to find new levels of the good that can be achieved by connecting culture and cause.

Increasingly, our role has been to help brands and businesses to understand their social responsibility, and then act on it in a creative and impactful way. The launch of the Sustainable Development Goals in 2015 provided a framework to help tie together the many initiatives our clients and campaigns contributed to and in 2019 we reorganised our business to make supporting the Goals the organising principle of our activity.

As a certified B Corporation, we are passionate and committed about playing our part in building a brighter future. In 2021 freuds was honoured with the Queen’s Award for Enterprise for Sustainable Development.

The Salon: Derived from the great historical importance of the private Salons of Enlightenment in eighteenth century France, the modern-day Salon reignites the best elements from the ‘age of conversation and exchange’ globally, blending it with a mixture of academic, cultural, entrepreneurial, and philanthropic partners.

Through courting ‘business and purpose’ together, The Salon delivers a series of uninhibited communications, collaborations and high-level initiatives organized and focused around L.I.V.E.S, that is; Legacy and Leadership, Impact and Innovation, Venture, Entrepreneurship and Economies of the Future, and Sustainability.

Cheung Kong Graduate School of Business aims to cultivate business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mind set. Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty governed, non prfit, independent business school. Since its founding, CKGSB has developed into a prominent business school with more than 40 full time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford. Their research has provided the basis for more than 400 case studies of both China specfic and global issues. CKGSB also stands apart for its unmatched alumni network. More than half of CKGSB’s 15,000+ alumni are at the CEO or Chairman level and, together, their companies’ revenues account for 1/5 of China’s GDP.


  • Impactors (Participant)

    *Register here to join as an attendee. *Please register one ticket per person.

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  • iTalk 60s Speaker

    *Register here to join as an attendee and also nominate yourself to speak at the "iTalk 60seconds" session. *Please register one ticket per one person.

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